Over the last 10 years, the hotel industry has experienced signficant changes. The rise of sharing economy services like Airbnb and HomeAway have offered travelers an alternative to hotel accommodations, and these options have proven very appealing. At the same time, hotels are beginning to incorporate guest-facing technology and the use of customer data to improve the guest experience, leading to both opportunities and risks.

In 2016, Pereira & Filhos Investimentos purchased the historic Gorgulho Hotel in the Lido neighborhood of Funchal and began the process of renovation. It is now Tiles Madeira Hotel, a 4-star hotel that combines the Gorgulho’s unique facade with an entirely contemporary approach to hospitality.